Marketing Services

Marketing Services

API Integrations

API Integrations

SUURV Can Help Your Applications Talk to Each Other.

In nerd world, API stands for application programming interface. Let’s simplify! It all comes down to communication. Few things are more frustrating than clicking a button on a website and…wait for it, nothing happens. You refresh, click again, and still, nothing happens. If that’s the customer experience on your business website, you’re losing customers. Here's a line from that classic 1967 movie, "Cool Hand Luke." Captain said to Lucas (Paul Newman), “What we've got here is failure to communicate.” Likewise, Jeff Daly put it this way, “Two monologues do not make a dialogue.”

SUURV Marketing, API Integrations

The Power of APIs

Fortunately, your website can perform specialized tasks related to your business if applications are able to talk with each other and share data. For example, suppose you have a website where people can purchase cool stuff online. Wouldn’t it be nice if each purchase also updated your inventory? Next on the list, your supplier would receive orders when specific items were running low. And what if every online purchase showed up in your accounting software? Welcome to the brave new world of API integration.

Here are a few of the business applications our clients have requested to integrate with their website:

  • Customer Relationship Management (CRM)
  • Enterprise Resource Planning (ERP)
  • Accounting and Human Resources
  • Marketing/Sales Campaign Platforms
  • Tools Related to Specific Industries
  • Online Chat Solutions

APIs Improve Business Processes

The key thing to understand here is that when systems communicate with each other, you optimize time, save money, and accelerate growth. If you’ve ever wondered how competitors disrupt the business landscape in such a short amount of time, look no further. API integrations are often the key to enable the seamless transfer of data between information systems. Most importantly, better technology often translates into a healthier business environment. Here’s a summary of what APIs can accomplish for your business:

  • Automation
  • Cost savings
  • Efficiency
  • Speed
  • Data Interpretation
  • The Competitive Advantage

One of our core values is to help you succeed, so we put in the extra effort. Let's talk more about this. Please call (210) 874-5900 or fill out our contact form by clicking here.

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