Marketing Services

Marketing Services

Competitive Analysis

Competitive Analysis

SUURV Can Turn Your Business into a Top Competitor.

Someone once said, "A flower doesn't think of competing against the flower next to it. It just blooms."

That's a really nice thought. But in reality, what may work for flowers can get you shellacked in business. Walt Disney put it this way, "I have been up against tough competition all my life. I wouldn't know how to get along without it."

So, are you trying to figure out how to win in the marketplace? Good news! We have powerful tools and strategies to help you reach higher and achieve success on the internet—that digital coliseum where the stakes are so very high.

SUURV Marketing, Marketplace Competition, Competitive Analysis

At SUURV Marketing, we use a six-step approach in developing a competitive analysis for your business.

First, We Identify Who You're Competing Against.

Competition is fierce in the digital realm, and it helps to know who competes with your business in the sector(s) where you offer products or services. Basically, your rivals are companies who cater to the same target markets that are most comparable to yours. You might be shocked at how frequently brands have an incorrect perception of who their major rivals are. In many cases, companies spend thousands of dollars on digital marketing campaigns that target the wrong audience. That's expensive!

SUURV can provide research on your market and what tactics they employ by using powerful tools like Semrush, Ahrefs, SimilarWeb, and Facebook Ad Library. In fact, we can examine their digital marketing initiatives across all channels and platforms. This will cut the waste out of your marketing budget.

Second, SUURV Examines the Social Media Game Plan of Your Competitors.

It's wise to look at what others are doing before developing a social media marketing campaign. We do a deep dive into their YouTube account(s), Facebook page(s), LinkedIn profile(s), and explore any other channels they may be using. It was Sun Tzu who said in "The Art of War," If you know the enemy and know yourself, you need not fear the result of a hundred battles.

Today, many businesses use lead advertisements on Facebook and LinkedIn that are specifically designed to attract their  customers. This is a great strategy to expand your market and increase your conversions. 

Third, We Gather Data on the Google Search Ads of Your Competitors

We investigate the Pay Per Click (PPC) activity of your rivals? Google's Keyword Planner will display the volume and the typical cost per click (CPC) of the keywords used by your top rivals. With this tool, we can also learn new words and phrases that customers use to search for your business in a specified area. This information is extremely useful in developing targeted ads and landing pages specifically designed for your audience.

Fourth, SUURV Uses SEO Tools That Monitor the Organic Reach of Your Competitors

There’s a well-kept secret among SEO professionals regarding the use of web crawlers to research top competitors. These tools have unique names: Screaming Frog, Netpeak Spider, Screpy… just to name a few. Crawlers help businesses improve their own SEO by analyzing metadata from their competitor’s website. Apple, Google, Disney and Amazon have used these tools to reach the top of their respective industries. Good news… you can too, and SUURV can help.

In addition, Expertise-Authority-Trust (E-A-T) signals also help structure the content on your website. Google rewards websites that have these components in place properly. For instance, a well-written "About Us" page, upgrading your organization's knowledge graph, and adding authors to your blog posts are all minor adjustments that may help Google understand who the people are behind your company and increase the credibility of your domains.

Fifth, We Examine the Marketing of Companies Selling the Same Products or Services.
The vast majority of work necessary to investigate your rivals' content marketing strategy requires critical thinking skills. However, the process is fairly straightforward. SUURV Marketing will evaluate the format and material your competition uses in these areas:

  • The content of the major navigation pages
  • How the website's pages are connected
  • How do your rivals highlight the advantages and qualities of their goods or services?
  • What kind of material they utilize for marketing
  • Resources for gated and ungated content
  • Major subject hubs

This research can help your business create "the buyer's journey" and improve the flow of your sale's process. .

Finally, SUURV Will Complete a SWOT Analysis to Reveal Your Challenges and Opportunities.

Without a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, no competitive analysis is complete. Everything need not be covered in-depth in the SWOT analysis. We highlight each category within the SWOT in a summary framework that will help you see the way forward with brilliant clarity.

You will be able to determine where you are at a disadvantage and where you can exceed the competition. This will help you realize what can you do quickly, and what demands a long-term plan?

One of our core values is to help you succeed, so we put in the extra effort. Let's talk more about this. Please call (210) 390-4500 or fill out our contact form by clicking here.

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