The Difference Between Inbound And Outbound Marketing
Inbound marketing is a campaign designed to draw customers to your website and/or social media channels. Companies that want to build brand awareness, sell something online, or collect contact information use this approach to grow their business. Outbound marketing is often performed by sales reps whose goal is to close a contract for a product or service. Both inbound and outbound marketing strategies have their strengths and limitations. Budgeting for both is often a good idea.
At SUURV, we help businesses develop their inbound and outbound marketing strategies. In this article, we will focus on the outbound side of marketing. You probably know some people who are naturally gifted at sales, and they love every step of the process. For sales ninjas, it’s the thrill of the hunt, a desire to win, the belief that their product is the perfect solution for their customer.
Most sales reps, however, have a different story to share. According to research conducted by Sales Insights Lab in 2022, only 17.6% of respondents rate their job satisfaction as outstanding. 47.1% rate their job as just good, (Source). A wise man once said, “If you’re competing in business, the one who loves what they do the most will always win.”
What Every Business Owner Should Understand
If you are a business owner, you’re probably asking, “Where do I go from here? My sales reps seldom meet their targets.” You may have already tried bringing in outside marketing consultants, motivational speakers, seminars, webinars, bestselling books by sales gurus… the options are endless!
Let this next question sink in. Have you looked at your promotional materials lately? Do you have a sharp, impactful sales deck? If you’re still in startup mode, what does your pitch deck look like? Most of these materials are produced by people who don’t understand marketing, sales, or human behavior.
Sales Presentations for Closers
We specialize in producing sales presentations that thrill your prospective buys. Designing PowerPoints, PDFs, and pamphlets for our clients is the easy part. The real work is done at the research stage, understanding your business and your market. This is where we draw in the evidence-based research to design presentations that speak to your audience. We spice things up with elements of storytelling to strengthen the impact of the value proposition.
When sales reps are equipped with materials that look sharp, flow well, and increase engagement, they tend to get more animated and excited. In addition, when the graphics and layout look professional, potential customers are more willing to stay tuned in and trust the presenter. Most sales presentations are too long, text-heavy, and developed by people who either don’t understand sales or have very little awareness of your business model.
Here’s a fact. The top sales reps spend more time in meetings and sales-related activities than those who underperform. The goal is to give them the tools that help them close more contracts. Bottom line, a winning sales presentation may be the most important thing your business needs to thrive in the marketplace.
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