SUURV Can Discover the Keywords People Use to Search for Your Business.
Here's a little history lesson about search engines. In the late 90's, the founders of Google developed an algorithm, which according to the average web surfer, yielded far better results when looking for information on the internet. What the average Joe didn't know, however, was that every word and phrase typed into their search bar was stored somewhere in a mysterious place called a "datacenter." By 2004, Google Search was used 200 million times per day. This number grew to 5.6 billon per day in 2021.
Google would later monetize this trove of user data by allowing customers to purchase ads for specific keyword searches... and it was a huge success from the very beginning. Their revenue for just Q4 of 2021 was $75 billion. A whopping 62 billion of that was from ad revenue alone! (Source) Look at it this way. Google's revenue in 2021 was about the same as the entire GDP of New Zealand.
How does this impact your business? Imagine that you just started a business with a website that sells, "The World's Greatest Pickles." Instinctively, you type "pickles" into the Google search field one evening, but your website is MIA. It doesn't appear on the first... the second... the third... or even the twentieth page. "If people can't find me," you muse, "then all I'll have left after six months of backbreaking labor are too many jars of the best rotting pickles in the world."
This would be a good time to call SUURV Marketing. You don't have to listen to the sound of silence any longer. Here are the ways we can help you.
First, We Research Keywords and Phrases Related to Your Business.
SUURV Marketing has access to tools that will discover all the keywords and phrases related to your business, product or service. These tools will reveal how many people search for those words in a distinct geographical region over a specified amount of time. We can also discover what your competition is paying for their ads to appear on the first page of Google's search engine results. Bottom line, we replace the guesswork with research based on accurate, reliable data.
Second, SUURV Marketing Can Optimizing Your Metadata.
Search Engine Optimization (SEO) is a mystery to many people. Perhaps we can demystify this for you. There's only one word you need to understand here, "Authority." If someone ranks higher in a search engine than you, it's because that search engine considers their content to be more authoritative. There are a number of variables that affect the way authority is gained or lost in this arena, and these variables frequently change. What once worked two years ago may get your digital content demoted today or in the near future. The good news is that we stay on top of the (SEO) trends and know where to look to improve your authority on all digital platforms.
Third, We Data Mine Unique Opportunities and Strategies to Expand Your Reach.
Let's face it, most people would rather have their business website appear on the first page of Google without paying for expensive ads. If you have a contact form on your website, you probably receive emails from anonymous sources who promise that they can deliver a top spot in relatively short order. The vast majority of these emails are scams.... like 99.9%, unless their name is Brian Dean—the top SEO guru in the world.
At SUURV Marketing, we spend a great deal of effort to increase the organic reach for all our clients. Basically, this means that you can improve the authority of your website and digital channels without spending a fortune on digital ads. Data mining for keyword opportunities that your competitors do not utilize is one of our specialties. This takes time, and if it were easy, everyone would be doing it.
Meet Your Niche
Ultimate Deep Dive
Make a Mark
Share Your Journey