Search Engine Optimization
Search Engine Optimization
SUURV Can Help You Stand Out in Crowded Spaces.
Charles Mingus once said, “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” On a similar note, the amount of technical jargon on the web about Search Engine Optimization (SEO) can be overwhelming. So, we’re not here to add to that catalogue of bewildering “How To” guides. However, if you’re a DIY kind of person, then get on BACKLINKO’s mailing list. In a few years, you’ll become a pro.
Basically, there’s one word that will help you understand what SEO is all about and why it matters to your business. In fact, it’s a word you already know quite well. We use it in a variety of ways to ascribe importance and value. For instance, this word…
- Describes why some opinions matter more than others
- Designates the most trusted sources of information
- Recognizes those who excel in accuracy and clarity.
- Explains why some people, businesses, or products are more popular than others.
The Basics of Search Engine Optimization (SEO)
The word that I’m speaking of here is “authority.” Furthermore, we would argue that if you understand this word fully as it relates to SEO, you will be on the path to success. The authority ranking of a website determines why it is listed on the first page, second page, or the fifteenth page of a search.
For instance, whenever you search for something on the internet, two categories of results will be presented to you. First are the paid ads. Second are the nonpaid or “organic” results. The goal of any business should be to have their content rank at the top of a search engine, not because they paid a lot of money for it to be there, but simply because their content has great authority.
The key toward understanding how Google (and other search engines) rank the authority of one website over another is not as complex as people make it sound. For example, let say you are in the business of selling pickle ice cream in a small shop near your home. You probably won’t have a hard time ranking when people search for, “Pickle Ice Cream Near Me.” Why? The obvious reason is that you have no competitors nearby, therefore, you are the sole authority of pickle ice cream.
Here are some of the other factors that impact the authority of your content on the web:
- The age of your domain: If you’ve been in business a long time, you will get credit for that.
- The quality of your content: This is usually measured by how long people stay engaged on your site and how many sites link back to your content.
- The structure of your content: Basically, you want to make it easy for a search engine bot to understand what the webpage is all about when it crawls your site. This is the most technical and time intensive part of SEO work. It is important to note that the best agencies use 3rd party tools to discover opportunities and do the heavy lifting.
- Other factors: Mobile responsive, navigation, user interface (UI), user experience (UX), and many more.
You might be wondering whether it’s worth the investment to hire a company to do SEO on your website. Yes, if you are willing to do this over a course of time. No, if you’re chasing after a quick fix. Despite what some have claimed, there are few cases where a website went from obscurity to the first page of Google Search overnight… not in a competitive market with relevant keywords.
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