SUURV Wants to Hear the Story of You.
We live in a digitally-driven society... automated, mechanized, and fast-paced. Instant gratification is the new drug. Likes, shares and algorithms determine how people feel about themselves. And yet, in this highly-interconnected world, feelings of isolation are more prevalent than ever. Researchers are sounding the alarm bells over this emerging reality, (Source).
Full stop! People are not machines.
We Are Still Fundamentally HUMAN!
What most people yearn to experience is a genuine connection on a personal (rather than a digital) level. Now more than ever, businesses cannot succeed as faceless entities. That's old school. The fact that your company exists, is certified, highly rated, qualified, blah, blah, blah… doesn’t matter as much as…
What’s your story? Be human. Make it personal. Share your journey. INSPIRE!!! Your audience will love you for the effort.
SUURV Marketing would like to introduce you to the power of storytelling. We're sure you would agree that...
- Every life is an ongoing story.
- Every relationship began as a story that we love to hear and share with others.
- Success and failure stories are the inspiration behind best-selling books, viral YouTube videos, Ted Talks, documentaries, and blockbuster movies.
- Most importantly, your business, product, or service has a unique story to tell!
We believe that your market is always ready to hear a compelling story. In fact, the evidence backs our conviction:
- Why Your Brain Loves Good Storytelling, Harvard Business Review
- The Most (and Least) Empathetic Companies, Harvard Business Review
- 63% of Consumers Prefer to Purchase from Purpose-Brands, MarketingDive
- Neuroscience Confirms We Buy on Emotion More Than Logic, CustomerThink
Storytelling and Marketing Campaigns
Throughout history, human beings evolved to hear, remember and share stories. What if we were to tell you that your story is the best marketing campaign that your business will ever launch? It’s the most powerful tool that will connect you with your customers on a personal level. Why? It’s authentic, intimate, and speaks to your passion and drive.
In digital marketing, your personal journey will connect with more people than the product or service you sell. People want to know what drove you into medicine, engineering, accounting, public service, ministry or, __________ fill in the blank. In other words, you experienced a calling in life. That led to a journey. Now you're offering your business to add value to another.
This approach to marketing must flow from the heart rather than some imaginary tale. You can’t plagiarize another business’s story without being exposed, ultimately. Speak to your own journey. Your heartfelt passion will resonate with your customers.
SUURV Marketing can help guide you through this process.
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