SUURV Can Paint a Picture of Those You're Trying to Reach.
Alex in Accounting, Social Media Sally, Bargain-Hunter Bob, Nancy the Nurse, Engineer Ed...
What do these all have in common? Each is a possible title/description of a person represented in a marketing/buyer persona. In fact, the vast majority of companies in the Fortune 500 have done this type of market research.
So, what are marketing personas? Simply stated, they are fictional, broad descriptions of your ideal clients. The most effective personas are based on both market research and feedback from your actual customers (through surveys, interviews, etc.). Marketing personas can help you:
- Better understand your ideal clients and potential customers.
- Connect with your prospects on a human level.
- Develop content based upon the behavior and journey of your clients.
- Customize each campaign for specific segments of your audience.
- Confidently adjust your campaigns to achieve greater success.
- Get everyone on your team focused and on the same page.
- Remove the guess work out of marketing campaigns.
How Marketing (Buyer) Personas Are Used in Business
You should keep your representative personas at the forefront of your thinking each time you launch or adjust a marketing campaign. Why? Marketing personas have a way of making you prioritize the needs of your customers above your own. Ask yourself this key question: Does this campaign cater to at least one of your buyer personas' wants and objectives? If the idea misses the mark, you should reevaluate… no matter how thrilling it appears to be.
Now you’re ready to develop creative content (organic and paid advertising) that speak directly to the targeted audience. Both Pay Per Click (PPC) and social advertising campaigns can utilize highly-segmented data and sophisticated tools that can place your ad in front of the specific individuals you want to reach. This is a game-changer for any business that wants to succeed.
In addition, build a relationship with the real customers your personas represent. Focus your marketing strategy on assisting them achieve their objectives. It all comes down to building brand loyalty and trust from those who buy your product or utilize your services. This will provide octane to every channel and step of your sales process.
Ready to Develop Marketing Personas for Your Business?
Researching and crunching the data to develop personas can seem like a daunting task for any business. This is especially true if you've never done this before. Fear not! SUURV has experienced marketing professionals who have developed personas for Fortune 500 companies. We would love to help you reach your customers more efficiently and scale your business.
Read more on this subject from our blog, "Developing Marketing Personas: Best Practices for 2024."
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