Should I Purchase that SSL Certificate from My Domain Registrar?

ssl certificates

Bob’s Story: Bob, the proud owner of “Bob’s Hotsauce Burger,” (name changed) ventured into the digital realm by purchasing a domain name and crafting his own website with an online service. Opting for a web host offering a free SSL certificate seemed like a savvy move. However, his inbox soon flooded with emails from his…

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Are Antivirus Software Companies Blocking Your Website?

Antivirus Software Blocking Website

Introduction: Over the last several weeks, several companies have reached out to SUURV Marketing after their websites were blocked by their antivirus software. So, we investigated. We were granted access their web servers and their website dashboards. We used our tools to run scans for malware, changes to core files, phishing violations, DNS vulnerabilities and…

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Why Your Business Needs to Hire an Agency of Expert Social Media Mavens

social media mavens

Introduction: Businesses must adapt and leverage the latest trends to stay relevant and competitive. One such trend that has become indispensable for modern businesses is social media marketing. Social media platforms have transformed into powerful tools for brand promotion, customer engagement, and overall business growth. To navigate the complex world of social media effectively, many…

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Who Wins the SEO Race, The Tortoise or the Hare?

Who Wins the SEO Race? The Tortoise or Hare

The Timeless Story: The fable of the tortoise and the hare is a timeless story with a powerful lesson. It begins with a boastful hare who challenges a slow-moving tortoise to a race. The hare is confident in his speed and ability, so he takes a quick lead, leaving the tortoise far behind. However, the…

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Developing Marketing Personas: Best Practices for 2024

A graphical presentation on the topic of Developing Marketing Personas

Introduction: In the ever-evolving landscape of marketing, one practice that has proven to be timeless and invaluable is the development of marketing personas. Marketing personas are fictional, yet data-driven representations of your ideal customers. These personas serve as the cornerstone of any successful marketing strategy, allowing businesses to better understand and connect with their target…

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Why Marketing and IT Companies Should Work Together

People gathered over a computer illustrating how IT and Marketing Companies can work together

Introduction: In the fast-paced, ever-evolving landscape of business and technology, collaboration and synergy between different departments and companies have become crucial for success. Two such departments that can greatly benefit from working together are marketing and information technology. This synergy is exemplified by “SUURV Marketing” and “SUURV Technologies,” two sister companies that have found the…

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What Are the Key Elements of Branding Guidelines And Why Your Business Needs Them

A creative image of a lightbulb and bolts surrounding it illustrating the elements of branding guidelines.

Introduction: Effective branding is not just a marketing luxury; it’s a strategic necessity. A well-defined brand identity not only sets your business apart but also builds trust and recognition. One crucial tool in managing and maintaining your brand’s consistency is a set of branding guidelines. Whether you’re a small or medium-sized business, like those served…

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Amplify Your Brand Authority in 2024: Key Strategies

Jaguar is a great example of a company with a strong brand authority

Establishing and amplifying your brand authority is crucial for success. As we approach 2024, the competition is fiercer than ever, and Small and Medium-sized Businesses (SMBs) must adapt and employ effective strategies to stand out in the crowded marketplace. SUURV Marketing, a full-service marketing agency, is here to guide you through some key strategies that…

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The Power of Marketing: Fueling Government Initiatives for a Better Tomorrow

government marketing

In the rapidly evolving landscape of government and public administration, the importance of marketing cannot be overstated. While it’s common to associate marketing with private sector enterprises, its role in government-related initiatives is equally significant. In this blog post, we’ll delve into the pivotal role marketing plays in advancing government agendas and how it contributes…

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The Crucial Role of Marketing in the World of Finance

In the fast-paced world of finance, where numbers, data, and strategy often take center stage, it’s easy to overlook the critical role that marketing plays in the success of financial institutions and professionals. However, in today’s highly competitive landscape, marketing is not just a supplementary activity; it is a powerful tool that can make or…

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